A media kit's job is to make a busy person say 'yes, let's talk' quickly. The elaborate ten-slide deck fails at this, because the person deciding has forty other emails and will not open a download to find your rates.
One page, readable in the time it takes to skim, is what actually gets forwarded to the person who signs off.
What earns a spot on the page
- Who your audience is — not just how many, but who: the detail a brand actually cares about.
- A couple of real numbers — reach, engagement, a result from past work. Honest beats impressive.
- Proof — one or two examples of work you've done that looks like what they'd want.
- What you offer and how to start — so the reply is 'yes' and not 'so what do you do?'
Make it a link, not a file
A media kit that lives at a link is one you can update without resending, that opens on any device, and that you can see whether they viewed. A PDF attachment is a dead end by comparison — old the moment you send it and invisible after.
Lead With Results, Not Follower Counts
Brands don't buy audience size; they buy outcomes, and a media kit that opens with a big follower number is answering a question nobody asked. Lead instead with what you've made happen. "Drove 240 sign-ups for a launch in 48 hours" or "a reel that sold out a small brand's stock" tells a marketer exactly what working with you looks like.
Show engagement, not just reach, because that's where the honesty lives. A creator with 8,000 genuinely interested followers and strong saves and shares is worth more than one with 80,000 who scroll past. Quote the numbers that prove people act — engagement rate, average saves, link clicks — and let them do the persuading.
One tight mini case study earns more trust than a wall of stats. Pick a single collaboration, name the goal, the thing you did, and the result in one or two lines. It reads as evidence rather than boasting, and it gives the brand a template for imagining their own campaign in your hands.
Say Your Rates Out Loud
"Prices on request" is friction dressed up as mystery, and it quietly loses you the brands who were ready to say yes. Put at least a starting-from figure on the page. You're not locking yourself in — you're telling a busy marketer whether you're in their budget before they've had to write an awkward email to find out.
Package the work so the number is easy to weigh. A single post, a bundle across formats, and a monthly retainer, each with a clear price, lets a brand pick the shape that fits rather than negotiating from zero. Packages also nudge people upward: once they can see the bundle beside the single, the bundle often looks like the sensible buy.
Keep a note of what each rate includes — usage rights, revisions, how long the content stays up — even if it lives just under the headline number. Being upfront about the boundaries now saves the tense conversation later when a brand assumes a post buys them lifetime rights across every channel.
Tailor the Top Third for Each Brand
You keep one media kit, but you don't send the same top third to everyone. Swap the opening line and the featured stats to match who's reading — a skincare brand should see your beauty results first, a software company your launch numbers. The rest of the page can stay put; it's the first screen that decides whether they keep reading.
Treat the kit as a living document, not a monument. Update it monthly with your latest figures and freshest case study, because a kit quoting six-month-old numbers signals a creator who's coasting. A quick diary reminder on the first of the month keeps it current with almost no effort.
Everything above earns its place only if the page itself is scannable. A one-pager is exactly that — one page a marketer can read in the lift — so keep it to the essentials below and resist the urge to add a second page nobody will reach.
- A one-line who-you-are and who your audience is
- Two or three proof stats — engagement and results, not just reach
- One short case study with a named goal and outcome
- Clear packages, starting prices, and how to get in touch