Bundles are one of the fastest ways to raise your average order without making anything new. But most bundles fail because they're just a pile of products with a discount stuck on. A bundle that works tells a story: buy all of this together and you'll get a result none of the pieces gives alone.
Bundle around a whole outcome
The strongest bundles map to a complete journey. Not the ebook, the templates, and the presets thrown together — but everything a person needs to go from nothing to a finished result. When the bundle solves the whole problem, the price stops feeling like a sum of parts.
Ask what your buyer is really trying to achieve, then include exactly what gets them there.
Anchor the value clearly
People need to see the deal to feel it. Show what each piece would cost alone, then show the bundle price. The gap does the persuading.
- List each item with its standalone price.
- Show the total, then the bundle price and the saving.
- Add one bundle-only extra so it isn't just the same items cheaper.
Don't cheapen your best product
A common trap is bundling your flagship product so aggressively that nobody buys it alone anymore. Keep the discount meaningful but not reckless, and make sure the standalone versions still have a reason to exist. The bundle should lift your average sale, not gut your best seller.
Sell it as one clear offer
Give the bundle its own page and its own name — the complete kit, the full toolbox — not a checkbox buried in a cart. You can build a dedicated bundle page free at onesol.io and deliver every included file at once when someone buys.
Choose the Bundle Type That Fits Your Goal
'Bundle' isn't one thing, and picking the wrong shape is why so many fall flat. If your aim is to help a beginner get started, a complete-kit bundle — everything needed for one outcome, nothing surplus — is the move. If it's to raise average order value, a tiered good-better-best works, where most people land in the middle by design.
The main shapes worth knowing before you build.
You can run more than one over time — a starter kit for newcomers, a seasonal bundle to re-engage past buyers each year. Just be clear which job a given bundle is doing before you assemble it, because the goal decides what goes in and how you price it.
- The complete kit: every piece for one outcome, sold as the obvious all-in-one.
- The tiered offer: three levels, with the middle engineered to be the popular choice.
- The launch or seasonal bundle: a time-limited grouping that creates a reason to buy now.
Find the Discount That Moves People Without Gutting Margin
The discount is a dial, not a switch. Too small and the bundle feels pointless; too large and you've trained buyers to wait for the bundle and never pay full price again. As a rough guide, a saving in the region of a quarter to a third off the combined price is usually enough to feel like a genuine deal while leaving your margins intact.
Do the maths from the buyer's side. If three products at £20 each become a £45 bundle, they see £15 saved and a round, easy price — and you've lifted your average sale from a single £20 product to £45. Compare that with discounting so hard the bundle earns less than selling two items separately would have; that's a loss dressed up as a promotion.
Protect the perceived value by adding a bundle-only element with no separate price — a bonus session, an extra template, a members' chat. It lets you keep the headline discount modest while the bundle still feels far richer than the sum of its reduced parts.
Turn the Bundle Into an Upsell
A bundle doesn't only live on its own page — it's one of the best upsells you have. When someone adds a single product to the cart, that's the ideal moment to offer the full kit for a little more: 'add the other three and save'. They're already buying; the extra decision is small and the value is right in front of them.
The same works after purchase. A buyer who just bought your ebook is the warmest possible audience for the bundle that includes the templates and the course. A simple one-time offer on the thank-you page — the rest of the set at a special price for the next few minutes — converts far better than emailing cold prospects a week later.
Keep the upsell honest and relevant: it should genuinely complete what they came for, not pile on unrelated products. A well-placed bundle upsell feels like a helpful nudge; a random one feels like a shop trying its luck, and buyers can always tell the difference.