Every time someone doesn't tap your link, it's rarely because they're not interested. It's because they don't know what's on the other side, and a mystery isn't a compelling enough reason to leave the feed they're comfortable in.
Tell them where it goes
'Link in bio' is a dead end of a phrase. 'Free pricing template in my bio' or 'shop the setup — link in bio' tells people exactly what they'll get for the tap. Specificity is what turns a scroll into a click.
Make the destination match
The link then has to deliver what the caption promised, immediately, without a hunt. If they were promised a template and land on a busy homepage, that's the last link of yours they'll trust.
Fewer Links, Not More
The instinct on a link page is to add everything you've ever made, so nothing gets missed. The effect is the opposite: faced with fifteen equal buttons, most people choose none and leave. Every extra link dilutes the one you actually wanted tapped, and a page with three clear choices reliably beats a wall of twenty.
Decide the single thing you most want a visitor to do this month — buy the new product, join the list, book a call — and give it the top slot with a little more visual weight. Everything else can sit below as quieter options. A link page isn't a menu of your whole catalogue; it's a path toward the one or two things that matter right now.
Order By What Most People Want
People scan a link page from the top and stop early, so the order is the design. Put the thing the largest share of visitors came for first, not the thing you're proudest of. If most taps land on 'shop' and 'latest video', those belong at the top even when the new project excites you far more than either.
Give each link a label that says what happens, not a bare title. 'My shop' is a shrug; 'Shop the presets — from £12' tells them what they'll find and roughly what it costs before they commit to the tap. A short line of context under a link does more work than any clever name you could give it.
Keep The Top Link In Sync With Your Posts
A bio link often gets ignored simply because it's out of date. Your latest post sent someone to tap 'link in bio' expecting the thing you just talked about — and the top of your page is still promoting last month's launch. The tap-through was earned, and the page threw it away at the last step.
Treat the top link as something you change, not something you set once and forget. When you post about the new template, make the new template the first link that day. It costs a minute, and it means the promise in your caption and the first thing a visitor sees are the same thing — which is, in the end, the entire point of having a link at all.